Sökning: "Johanna Gullbrandsson"

Hittade 2 uppsatser innehållade orden Johanna Gullbrandsson.

1. 1. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Rebecca Frölander; Johanna Gullbrandsson; [2022]
   Nyckelord :Influencer Marketing; Social Media Influencers; Parasocial Relationship; Persuasion Knowledge; Transparency; Sponsored Content;

   Sammanfattning : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. LÄS MER

3. 2. The influences on consumers’ decision to fly or not to fly

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Johanna Gullbrandsson; Ludwig Löfkvist Andersson; [2020]
   Nyckelord :Flight-shame; consumer behaviour; climate debate; aviation industry; travel; transportation;

   Sammanfattning : Over the years, the consumption of airplane travels has increased, and the aviation industry is seen as one of the fastest growing sources for greenhouse gases. As a result, the climate debate has intensified and the phenomenon “flight-shame” has been introduced which has contributed to more environmental awareness. LÄS MER