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1. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. LÄS MER
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