Sökning: "John Synnes"

Hittade 1 uppsats innehållade orden John Synnes.

  1. 1. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Julia Blomberg; Malin Christensson; John Synnes; [2020]
    Nyckelord :Showrooming; Customer Experience; In-store Experience; Decision Making;

    Sammanfattning : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. LÄS MER