Sökning: "Katharina Ehrnsperger"

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  1. 1. Marketing of free-from products in Swedish bakeries and patisseries

    Magister-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Katharina Ehrnsperger; Johanna Pihlgren; [2015]
    Nyckelord :allergen free; bakery industry; free-from; functional foods; food intolerance; marketing;

    Sammanfattning : Food trends are evolving in many ways and one of the biggest upcoming trends is the free-from diet, which represents products free from allergen ingredients such as gluten, lactose, etc. The trend has reached individuals with food intolerances as well as people with a health conscious mind who believe this being a healthier way of living. LÄS MER