Sökning: "Kristina Vesterberg"

Hittade 1 uppsats innehållade orden Kristina Vesterberg.

  1. 1. Kommunikation i kulturens tjänst : En kvalitativ studie om Umeå kommuns kommunikationsarbete under kulturhuvudstadsåret 2014

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Kristina Vesterberg; [2014]
    Nyckelord :communication management; culture; Umeå2014; European Capital of Culture; communication strategies; strategic planning; strategisk kommunikation; kulturhuvudstad; Umeå2014; kommunikationsplanering;

    Sammanfattning : Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ”European Capital of Culture”. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels. LÄS MER