Sökning: "Louise Holtzberg"

Hittade 1 uppsats innehållade orden Louise Holtzberg.

  1. 1. Folkbibliotek på TikTok och Instagram : Marknadsföring till unga

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Deidre Gejel; Louise Holtzberg; [2022]
    Nyckelord :marknadsföring; folkbibliotek; TikTok; Instagram; sociala medier; ungdomar;

    Sammanfattning : The aim of this thesis is to give insight into how librarians use Instagram and TikTok when marketing to young people. The data was collected by conducting a total of eight semi-structured interviews, four about TikTok and four about Instagram. The theoretical framework used is the 4Ps of marketing, also known as marketing mix. LÄS MER