Sökning: "Marieluise Guzzoni"

Hittade 2 uppsatser innehållade orden Marieluise Guzzoni.

1. 1. An Entrepreneurial Approach to Marketing Research: Drugstores in Sweden?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Marieluise Guzzoni; [2006]
   Nyckelord :Drugstores; international marketing research; SWOT; scenario analysis; entrepreneurship; DESOA; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis’ methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way... LÄS MER

3. 2. Models of Service Marketing - A Study on the Marketing Functions of Project Workers in Knowledge-Intensive Companies

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Marieluise Guzzoni; [2005]
   Nyckelord :project worker; service marketing models; internal marketing; interactive marketing; external marketing; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The purpose of my study is to question the model service marketing triangle and propose an alternative ways of looking at service marketing. The study is based on a deep, qualitative research. In the research of the material an abductive approach has been used. LÄS MER