An Entrepreneurial Approach to Marketing Research: Drugstores in Sweden?

Detta är en Magister-uppsats från Lunds universitet/Företagsekonomiska institutionen

Författare: Marieluise Guzzoni; [2006]

Nyckelord: Drugstores; international marketing research; SWOT; scenario analysis; entrepreneurship; DESOA; Management of enterprises; Företagsledning; management; Business and Economics;

Sammanfattning: The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis’ methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way.

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