Sökning: "Mathea Talene Herzberg"

Hittade 2 uppsatser innehållade orden Mathea Talene Herzberg.

1. 1. Candy clash: M&M’s caught in the crossfire

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
   Nyckelord :reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. "Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Mathea Talene Herzberg; Louisa Krischkowsky; Julius Grigaliunas; [2023]
   Nyckelord :Brand Activism; Brand Management; Corporate Social Responsibility; Business and Economics;

   Sammanfattning : Purpose: Brand Activism is a phenomenon that only recently became an area of greater interest. The aim of this paper is to follow a call for research and develop a framework that aids brand managers and other decision makers to identify essential prerequisites that their brand should have in place to increase the likelihood for successful Brand Activism. LÄS MER