Sökning: "Nils Fergin"

Hittade 2 uppsatser innehållade orden Nils Fergin.

1. 1. Status-Seeking and the Taste for Redistribution

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Författare :Nils Fergin; [2016]
   Nyckelord :Preferences for redistribution; Status-seeking; Cultural transmission; Epidemiological approach;

   Sammanfattning : This thesis follows an epidemiological approach methodology to study if cultural preferences for status-seeking has a positive effect on preferences for redistribution. I empirically evaluate a causal relationship predicted in a theoretical model, suggesting an alternative channel of cultural transmission through which preferences for redistribution are determined by cultural preferences for status. LÄS MER

3. 2. Social Media Relationships and the Swedish Coffee Industry - A Study Connecting Uses and Gratifications to SCRM Strategies and Business Functions

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Nils Fergin; Fredrik Palmberg; [2012]
   Nyckelord :Social CRM; Uses and Gratifications; Social Media Marketing; Facebook Fan Pages;

   Sammanfattning : In consumer product markets it has been standard for firms to use traditional relationship marketing to create a competitive advantage and brand loyalty, however lately a shift towards social media channels and Social CRM has been noted. Companies deem the new marketing channel promising, however social media users do not generally reflect on this way of interacting with brands unless they perceive it beneficial. LÄS MER