Sökning: "Olli Nurkkala"

Hittade 1 uppsats innehållade orden Olli Nurkkala.

  1. 1. The Reasons Behind Corporate Philanthropy (CP). Creating Brand Value by CP. : A multiple case study from Sweden and Finland

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Anna Tretjakova; Olli Nurkkala; [2012]
    Nyckelord :Corporate Social Responsibility; CSR; Corporate Philanthropy; CP; stakeholders; philanthropy; sustainability; social responsibility; branding; internal branding; external branding; business ethics;

    Sammanfattning : Everyday Corporate Social Responsibility (CSR) plays a bigger role in companies’ work. People become more aware of how different organizations take care of their network. Certain consumer groups have expectations from companies’ CSR work, and they are willing to pay more for the brands of these firms compared to others. LÄS MER