Sökning: "Product Orientation"
Visar resultat 6 - 10 av 149 uppsatser innehållade orden Product Orientation.
6. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER
7. Religiösa uttryck i metal : En analys av religiösa uttryck i låttexter och albumomslag från två jämförelsebara musikalbum av metalcorebandet Bring Me the Horizon
Uppsats för yrkesexamina på avancerad nivå, Södertörns högskola/LärarutbildningenSammanfattning : This analysis of material from two of metal band Bring Me the Horizon’s music albums aims to investigate religious expressions and references, how the band’s view on religion can be interpreted from that, and to what extent it can be seen as expressions of the band’s religiosity. The perspective of the analysis stands in relation to theories on post secularity, and the method used is content analysis which mainly functions to interpret meaning. LÄS MER
8. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. LÄS MER
9. Assessing the User Experienceof Hype Energy Drinks’ New Website : A study in UX development comparing the userexperience of two versions of the website Hype.com
Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/DatalogiSammanfattning : This study explores the optimization of user experience (UX) and website goals through arelatively small-scale test with 10 participants. The research focuses on evaluating theimplementation of a new website prototype for Hype Energy Drinks, with an aim to improvehealth orientation and UX, specifically when communicating the product sections for isotonicdrinks and protein products. LÄS MER
10. Intellectual Capital Driving SMEs Entrepreneurial Orientation towards Sustainable Development
Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : Addressing the scarce knowledge of sustainability practices in small and medium-sized enterprises (SMEs), the purpose of this paper is to identify how and if there is a link between intellectual capital (IC) and entrepreneurial orientation (EO), and if this connection contributes to a company’s sustainability performance. Based on a series of semi-structured interviews conducted with Swedish SMEs, our findings show that despite the limitations these companies experience in terms of financial and human resources, a focus on tackling sustainability issues appears to inspire entrepreneurial behaviour. LÄS MER
