Sökning: "Social constructionist perspective"

Visar resultat 16 - 20 av 244 uppsatser innehållade orden Social constructionist perspective.

1. 16. Closing the GAPS

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tessa Rauthe; Victoria Friman; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. LÄS MER

3. 17. FRAMING OVERTOURISM - A qualitative media analysis of the case of Barcelona between 2016 and 2020

   Magister-uppsats, Göteborgs universitet/Institutionen för journalistik och masskommunikation

   Författare :Adriá Sanchez Aran; [2022-09-19]
   Nyckelord :Overtourism; Barcelona; media analysis; framing theory; social constructionism; strategic framing; culture; social movements;

   Sammanfattning : Purpose: The goal of this dissertation is to contribute to the framing studies by looking at the discussion about overtourism in Barcelona over a period of intense media attention (2016-2020). It also aims to complement the few previous studies on overtourism discourses by providing the first situated account of the debate. LÄS MER

4. 18. Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emma Tyledal; Emelie Blennow; [2022]
   Nyckelord :Ethical consumerism; ethical consumption gap; consumer sovereignty; consumer responsibilization; fashion; market; Social Sciences;

   Sammanfattning : The primary purpose of this study is to examine how the market contributes in creating the ethical consumption gap to serve the underlying structures in which predicates and benefits from the gap. Consequently, the research seeks to add to current theoretical understanding in the field. LÄS MER

5. 19. Fan Community Activities That May Destroy Value

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. LÄS MER

7. 20. The crossroad between individual experience of depression and the diagnostic systems.

   Master-uppsats, Lunds universitet/Socialhögskolan

   Författare :Besnik Ahmeti; [2022]
   Nyckelord :Depression; Social- Constructionism; Individual experience; Diagnostic criteria; Social Sciences;

   Sammanfattning : The aim of this thesis was to study individual experiences of depression and the meetings between individual experiences and the diagnostic criteria of depression. The purpose of this study was to analyse depression from a social constructionist perspective to determine how individuals construct the illness known as depression. LÄS MER