Sökning: "Strategic Market Management"

Visar resultat 16 - 20 av 497 uppsatser innehållade orden Strategic Market Management.

  1. 16. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Josef Mannai; Nadezda Opacic; [2023]
    Nyckelord :;

    Sammanfattning : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. LÄS MER

  3. 17. How to be Organizational Agile under Digital Disruptions : Exploring the perspective of Subsidiary Management in an IT Multinational Enterprise

    Master-uppsats, Jönköping University

    Författare :Lovisa Lindgren; Dennis Oskarsson; [2023]
    Nyckelord :Organizational Agility; Subsidiary Management; Digital Disruption; Multinational Enterprises; Dynamic Capabilities;

    Sammanfattning : Background: From digitalization acceleration, digital disruptions such as edge-cutting technologies, have caused challenges and changes to business’ natures in terms of value, structures, and strategies. No industry nor organization is immune to these impacts, especially multinational enterprises in the information technology industry, whereas these businesses have started to overlook and disregard traditional ways of working to enhance these impacts. LÄS MER

  4. 18. Test Strategy for New Product Development : Specific actions to enhance overall test strategy at ABB Robotics

    Master-uppsats, KTH/Produktionsutveckling

    Författare :Ashraf Valizada; Davide Lorenzo Astolfi; [2023]
    Nyckelord :Test strategy; new product development test processes; test organization; advanced testing tools; robotics;

    Sammanfattning : Testing is a crucial process for organizations to identify any defects, ensure high-quality standards, enhance customer experience, mitigate risks, and comply with regulations. With proactive identification and resolution of problems, efficient testing saves time, money, and effort, ultimately contributing to the organization's overall success. LÄS MER

  5. 19. Hur används prognostisering av personalkostnader vid beslutsfattande? : En kvalitativ och kvantitativ studie som prövar variabler i prognostiseringssyfte för personalkostnader samt prognostiseringenspåverkan på humankapitalet

    Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Julia Henriksson; Magdalena Kärlin; [2023]
    Nyckelord :Prognostisering; prognostiseringsmodell; personalkostnader; humankapital; prognostisering av personalkostnader; nyckeltal; beslutsfattande.;

    Sammanfattning : Background and problem The problem originates in strategic cost accounting. Because of the prevailing condition on the market today, businesses must be aware of their position in the market, their weaknesses and their strengths in order to create and keep its competitiveness. LÄS MER

  7. 20. Strategisk kompetensförsörjning : En kvalitativ studie om att vara en attraktiv & konkurrenskraftig arbetsgivare

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Emma Hessel; Emma Karlsson; [2023]
    Nyckelord :competence supply; competence need; employer branding; talent management; attractive employer; human resources; kompetensförsörjning; kompetensbehov; employer branding; talent management; attraktiv arbetsgivare; human resources;

    Sammanfattning : Bakgrund: Framväxten av human resource management (HRM) tog fart under 80-talet som ett svar på en ökad medvetenhet kring att medarbetarna och den kompetens de besitter har en central roll för organisationens framgång och konkurrenskraft. Utmaningen för organisationer i dagens samhälle handlar om att integrera arbetet med HRM på ett strategiskt plan med de övergripande verksamhetsmålen. LÄS MER