Sökning: "Strategic Market Management"

Visar resultat 21 - 25 av 497 uppsatser innehållade orden Strategic Market Management.

  1. 21. The mediating role of employee resilience and moderating role of self-efficacy on the relationship between SHRM and organizational resilience in the banking industry in sri lanka

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Oshadi Premadasa; Senel Perera; [2023]
    Nyckelord :Strategic Human Resource Management; Organizational resilience; Employee resilience; self-efficacy;

    Sammanfattning : Organizational resilience is one of the key capabilities of an organization to survive in a volatile, uncertain, complex, and ambiguous (VUCA) market environment and also to maintain their competitive advantage by adopting external environmental factors. Investigating the role of strategic human resource management methods in creating resilient organizational behavior was the purpose of this study. LÄS MER

  2. 22. Outlook of EV battery pack design trends : Assessment of trend impact from a recycling perspective

    Kandidat-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Arvid Johannisson; [2023]
    Nyckelord :Electric vehicle; Battery pack design trends; Battery pack disassembly; Recyclability; Circular economy; Elfordon; Batteri-pack-design-trender; Batteri-pack-demontering; Återvinningsbarhet; Cirkulär ekonomi;

    Sammanfattning : Electrification is essential to decarbonise the transport sector, which accounts for the highest share of greenhouse gas emissions by all sectors. The transition requires a large amount of batteries which bring challenges, not least when it comes to raw material supply and sustainability issues during the mineral mining. LÄS MER

  3. 23. A Case Study on How Institutional Pressures and Stakeholder Interaction Impacts Firms' Balancing of Profit and Sustainable Activities

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Klara Eriksson; Henna Lakhwani; [2023]
    Nyckelord :Institutional pressures; stakeholder interaction; sustainable development; corporate social responsibility; strategic stakeholder management;

    Sammanfattning : Research questions: What effects can institutional pressures have on firms' sustainable activities? How can firms interact with their stakeholders to overcome the challenge of being sustainable and profitable?  Purpose: As sustainability is on the agenda for institutions worldwide, there is relevance in elevating the understanding of how institutional pressures impact firms' sustainable activities, and what mechanisms that firms can incorporate when developing CSR activities. Thus, we wish to contribute to the strategic benefits of stakeholder interaction to balance profitability and sustainability. LÄS MER

  4. 24. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Gabriela Valenzuela Rivera; Nour El Khadam; [2023]
    Nyckelord :co-branding; small businesses; qualitative study; brand equity; consumer behavior; brand building; brand associations; relationship marketing;

    Sammanfattning : The aim of this study is to understand how co-branding can be strategically implemented and its relevance in small business customer relationships. The study serves as a guide for small businesses striving to strengthen their brand and improve their customer relationships through strategic utilization of co-branding. LÄS MER

  5. 25. ESG score, stock price, volatility, and sustainable strategic management : A study with focus on 20 Indian companies

    Magister-uppsats,

    Författare :Emma Klint; Lovisa Norell; [2023]
    Nyckelord :ESG; CSR; sustainability; volatility; stock price; sustainability reports; sustainable strategic management; India.;

    Sammanfattning : Background: Sustainability in business has become an essential part for firms to consider, as stakeholder’s concerns are increasing, and the use of ESG scores has increased in the last years. Prior research mostly examines the European and US market and the relationship between ESG score and financial performance. LÄS MER