Sökning: "Yannik Puth"
Hittade 1 uppsats innehållade orden Yannik Puth.
1. Market Research for Foreign Market Development : A case study of a Swedish manufacturing firm
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Market research is a crucial element in a firm’s internationalization process. Expanding into new markets comes with a variety of challenges and high risk of failure which ultimately would impact a firm’s finances negatively. In order to reduce the uncertainty of entering foreign markets, market research is conducted. LÄS MER
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