Sökning: "Yannik Puth"

Hittade 1 uppsats innehållade orden Yannik Puth.

  1. 1. Market Research for Foreign Market Development : A case study of a Swedish manufacturing firm

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Yannik Puth; [2018]
    Nyckelord :market research; information sources; networks; international market development; Swedish manufacturing firms;

    Sammanfattning : Market research is a crucial element in a firm’s internationalization process. Expanding into new markets comes with a variety of challenges and high risk of failure which ultimately would impact a firm’s finances negatively. In order to reduce the uncertainty of entering foreign markets, market research is conducted. LÄS MER