Sökning: "community sport trust"

Hittade 1 uppsats innehållade orden community sport trust.

  1. 1. The Development of Brand Loyalty within Online Motorsport Brand Communities

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Alexander Hedlund; Simon Sundelius; [2023]
    Nyckelord :Brand Loyalty; Online Brand Communities; Motorsport; Motorsport Brand Communities; Brand Community Engagement; Brand Identification; Brand Community Participation; Brand Community Identification; Brand Community Trust; Brand Community Commitment;

    Sammanfattning : The use of online brand communities and its effect on brand loyalty has been heavily researched in previous studies. However, online brand communities in the context of motorsport, which is inherently different from other sports, has not been thoroughly researched previously and currently remains unknown. LÄS MER