Sökning: "competitor advantage"

Visar resultat 16 - 20 av 33 uppsatser innehållade orden competitor advantage.

  1. 16. Arranged Marriages : A study on knowledge transfer through offsets in the defense industry

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Kenneth Li; Ted Löndahl; [2015]
    Nyckelord :Offsets; offset; knowledge transfer; defense industry; tacit; explicit; absorptive capacity; culture; political aspects; partnership;

    Sammanfattning : In order to sell products in the defense industry it is often demanded of the seller to reinvest capital and collaborate with companies in the buying country, with the buyer hoping to establish a defense industry of their own. These so called offset demands are seen as an industry standard and forces the sellers to open up their supply chain and educate and develop the industry in the buying country. LÄS MER

  3. 17. Backsourcing – a case study of a middle size manufacturing company taking an outsourced function back in-house

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Tinh Hoang; Angelika Hartner; [2014]
    Nyckelord :outsourcing; backsourcing; sourcing strategy;

    Sammanfattning : For a long time, companies have been using outsourcing as main strategy to overcome obstacles and gain competitive advantage. The reasons for doing so are many, including the possibility of cutting cost, sharing risk and focusing on the core competences. LÄS MER

  4. 18. Attracting Lifestyles

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Karolina Hedén Lind; Lisa Gardefors; [2013]
    Nyckelord :value-expressive advertising; self-congruity; assimilation; differentiation;

    Sammanfattning : Companies who invest in marketing activities in order to create a competitive advantage are said to have a value-expressive product or brand. To be persuasive and gain a positive brand attitude advertisements of these brands must appeal to consumers Ideal Self-Identity. This is referred to as an advertisement being self-congruent. LÄS MER

  5. 19. How can innovation frameworks for global technology intensive companies be modeled and formalized? : A case study of Saab AB

    Magister-uppsats, KTH/Entreprenörskap och Innovation

    Författare :Per Fahlén; [2013]
    Nyckelord :Innovation Management; Innovation Management Framework; Innovation Champion; Innovation Leader; Creative Genius.;

    Sammanfattning : In a seemingly ever faster moving world where global competition is rising, companies has to find their competitive advantage. This advantage could be by offering a lower price on similar products or for instance by offering a superior product. LÄS MER

  7. 20. Long Term Cost Efficiency through Green Management Control Systems

    Master-uppsats, Företagsekonomi; Filosofiska fakulteten

    Författare :Nancy Vukania Adda; Xiaochen Qin; [2012]
    Nyckelord :cost efficiency; green management control systems;

    Sammanfattning : Title: Long term cost efficiency through green management control systems.Authors: Nancy Vukania &Xiaochen QinSupervisor: Åsa Karin-EngstrandBackground: The worldwide financial crisis of 2008 has reconfigured the economic turf leading to a more uncertain and turbulent playing field – a greater challenge for business strategy and the quest for optimization- The oil price hike of 2008 (Furlong 2010)1 caused its rippling effect to affect various cost categories including energy, labor and logistics thus causing a roller coaster business decision making process regarding outsourcing, off shoring and internal control and cutting short the decision making term to make room for adjustments. LÄS MER