Sökning: "competitor advantage"

Visar resultat 11 - 15 av 33 uppsatser innehållade orden competitor advantage.

  1. 11. The Impact of Competitor Intelligence on Strategy Building

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Emma Stenberg; Xoan Vu-Thi; [2017]
    Nyckelord :Competitor; Competitor Intelligence; Competition; Strategy; Strategy Building; Strategic options; Strategy tools;

    Sammanfattning : Previous studies have shown that information regarding competitors has great value for organizations, especially in terms of strategy, making strategic decisions, strategic plans, development of resources, innovation and change, etc. However, most studies tend to investigate competitive intelligence rather than competitor intelligence. LÄS MER

  3. 12. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view

    Master-uppsats, KTH/Industriell marknadsföring

    Författare :PAWEL BONIECKI; [2016]
    Nyckelord :online betting; branding; brand positioning; online; text mining; football; price war; reviews.; online betting; märkesprofilering; varumärkespositionering; online; text mining;

    Sammanfattning : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. LÄS MER

  4. 13. Skönheten med integrerade kanaler

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Nathalie Thiel; Julia D'Aguiar; [2016]
    Nyckelord :Consumer Behaviour; Integrated Channels; Showrooming; Customer Loyalty; Cosmetics;

    Sammanfattning : The retail industry is highly competitive. During the past few years there have been rapid changes in the retail industry, that have resulted from the implementation of Internet retailing. The addition of this new communication channel has seen consumer behaviour alter quickly during the past few years. LÄS MER

  5. 14. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

    Magister-uppsats,

    Författare :Jesus Mendoza; Daniel Gonzalez; [2016]
    Nyckelord :loyalty; customer reward program; grocery store; share of wallet;

    Sammanfattning : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. LÄS MER

  7. 15. Sökordsannonsering i ljuset av god marknadsföringssed : varumärkesanvändning och jämförande reklam

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Juridiska institutionen

    Författare :Elias Ego; [2016]
    Nyckelord :Sökordsannonsering; marknadsföringssed; varumärke; google adwords;

    Sammanfattning : Keyword advertising is based on advertisers buying keywords, brands if they so wish, with a search engine service to optimize their marketing by ads or websites linked to the purchased keyword to rank as high as possible among the organic and sponsored search lists. Regarding this type of marketing, the European Court and the Swedish Market Court made clear that the trademark holders of famous brands can not prevent a competitor from using the brands as a keyword for their own ads if the use merely indicates that the competitor offers an alternative to the protected brand's products or services. LÄS MER