Sökning: "consumer meanings"

Visar resultat 1 - 5 av 79 uppsatser innehållade orden consumer meanings.

  1. 1. Generation Z - Lojalitetens fiende?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Hamilton Henze; Linn Andreasson; Sofia Lind; [2024]
    Nyckelord :Varumärkeslojalitet; Lojalitetsprogram; Generation Z; Engagemang; Trender.; Business and Economics;

    Sammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER

  3. 2. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Shuqiao Yang; [2023]
    Nyckelord :meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Sammanfattning : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. LÄS MER

  4. 3. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Nyckelord :Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Sammanfattning : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. LÄS MER

  5. 4. Identity Construction through Consumer Collectives: A qualitative study on how consumers construct their identity within the beauty community on Tiktok

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Isabella Rammasi; Karólína Pétursdóttir; [2022]
    Nyckelord :Tiktok; Identity Creation; Consumer Collectives; Beauty Products; Consumer Tribes; Subcultures; Business and Economics; Social Sciences;

    Sammanfattning : The study aims to develop an understanding of how consumers construct their identities through online communities on social media platforms. The paper will specifically look into the platform Tiktok, and moreover how consumers construct their identities within the beauty community on the platform. LÄS MER

  7. 5. : Consumer generated clothing trends that are sustainable in outcome: second hand clothes consumption and its intersection with sustainable taste regimes

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Rawah Younes; Faheem Ahmad Chaudhry; [2022]
    Nyckelord :Social Sciences;

    Sammanfattning : Shopping for second-hand clothes is a phenomenon that has been on the rise, especially for the last twenty years. Second-hand clothes (SHC) consumption is a consumer-generated shopping trend whose consumers are discursively creating new identity meaning(s) for themselves out of their consumption. LÄS MER