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  1. 1. SEQUENTIAL A/B TESTING USING PRE-EXPERIMENT DATA

    Master-uppsats, Uppsala universitet/Statistiska institutionen

    Författare :Erik Stenberg; [2019]
    Nyckelord :A B testing; sequential analysis; continouous monitoring; variance reduction;

    Sammanfattning : This thesis bridges the gap between two popular methods of achieving more efficient online experiments, sequential tests and variance reduction with pre-experiment data. Through simulations, it is shown that there is efficiency to be gained in using control-variates sequentially along with the popular mixture Sequential Probability Ratio Test. LÄS MER