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1. SEQUENTIAL A/B TESTING USING PRE-EXPERIMENT DATA
Master-uppsats, Uppsala universitet/Statistiska institutionenSammanfattning : This thesis bridges the gap between two popular methods of achieving more efficient online experiments, sequential tests and variance reduction with pre-experiment data. Through simulations, it is shown that there is efficiency to be gained in using control-variates sequentially along with the popular mixture Sequential Probability Ratio Test. LÄS MER
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