Sökning: "ekonomi focus groups hkr"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden ekonomi focus groups hkr.

1. 1. A greener industry or just green marketing? : an exploratory study about how consumers experience green marketing in the fast fashion industry

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Emma Källström; Julia Brandin; [2021]
   Nyckelord :Green marketing; Sustainability; Fast fashion; Theory of Planned Behavior; Consumer Awareness;

   Sammanfattning : The purpose of this thesis is to explore how consumers experience green marketing within the fast fashion industry. The Theory of Planned Behavior was used as a foundation for a conceptual framework. A qualitative approach was used, and the empirical data was gathered through three semi-structured focus groups with a total of 17 participants. LÄS MER

3. 2. Has CSR started to sell? Based on the Covid-19 pandemic : An insight from consumers’ perspective

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Isabelle Wålinder; Orhan Begovic; [2021]
   Nyckelord :Consumer buying behavior; Consumer behavior; CSR; Sustainable food; Organic food; Safety precautions; Safety; Covid-19 pandemic; Grocery store; Shopping;

   Sammanfattning : The purpose of this thesis is to explore if consumers evaluate CSR more into their purchase criterion compared to before the Covid-19 pandemic. CSR activities, consumer buying behavior, and CSR as a purchase criterion were combined in a conceptual framework. The consumer decision-making model was used as a framework in consumer buying behavior. LÄS MER

4. 3. Jumping on the bandwagon? : an explorative study on how female Gen Z consumers perceive global brands’ engagement in activism, and how their perception influences their brand loyalty

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Masstewal Mekuriaw; Muskaan Khurana; [2021]
   Nyckelord :Brand activism; Brand loyalty; Brand perception; Female; Generation Z; Gen Z consumer; Global brand;

   Sammanfattning : Brands’ engagement in activism is increasing as consumers expect more of brands, especially the younger generations. However, brands have different intentions behind their engagement in activism. LÄS MER

5. 4. Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Frida Bergquist Olsson; Hanna Dahl; [2021]
   Nyckelord :Digital marketing; AI Marketing; AI-based decision aids; Service-Dominant Logic; Value co-creation; Value co-destruction; Consumer value;

   Sammanfattning : In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. LÄS MER

7. 5. The influences on consumers’ decision to fly or not to fly

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Johanna Gullbrandsson; Ludwig Löfkvist Andersson; [2020]
   Nyckelord :Flight-shame; consumer behaviour; climate debate; aviation industry; travel; transportation;

   Sammanfattning : Over the years, the consumption of airplane travels has increased, and the aviation industry is seen as one of the fastest growing sources for greenhouse gases. As a result, the climate debate has intensified and the phenomenon “flight-shame” has been introduced which has contributed to more environmental awareness. LÄS MER