Sökning: "handelshögskolan i stockholm svenska"

Visar resultat 1 - 5 av 130 uppsatser innehållade orden handelshögskolan i stockholm svenska.

1. 1. State-Sponsored Gambling Advertising

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Otto Lundbergh; Oliver Ohlin; [2023]
   Nyckelord :Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

   Sammanfattning : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. LÄS MER

3. 2. Sparka tränaren - En fråga om kommunikation En studie om svenska fotbollsfans syn på tränarbyten i Allsvenskan och hur kunskap om fanlojalitet kan förbättra kommunikationen mellan klubbar och fans

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexander Pagot; Lennart Reje; [2021]
   Nyckelord :Football; Sports Marketing; Fan Loyalty; Managerial Change; Stakeholder Management;

   Sammanfattning : The purpose of the study was to explore to which degree swedish football fans believe in the idea that managerial change leads to greater results in football. It also investigates how much fan loyalty affects this belief. LÄS MER

4. 3. COVID Calling - Capturing Investment Opportunities Within the Private Equity Market During the Pandemic. A case study on the joint venture Cinder Invest, initiated by SEB & AMF

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Astrid Lindquist; Carl Jedvall; [2021]
   Nyckelord :Private Equity; COVID-19; Investment Strategies; Svenska Enskilda Banken SEB ; AMF;

   Sammanfattning : The paper builds on a single case study on Cinder Invest, a joint venture (JV) investment company backed by five prominent financial institutions in Sweden during the pandemic. The case study contributes to the scarce prior research regarding the investment opportunities that the economic disruption caused by COVID-19 has given rise to within the private equity (PE) market and how actors within the market have adapted their investment strategies to take advantage of them. LÄS MER

5. 4. Datadriven förändring: Det är svårt att lära gamla hundar sitta - En kvalitativ studie om att vara datadriven i den svenska detaljhandeln

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Klara Rosenlind; Emilie Hartlev; [2020]
   Nyckelord :Customer analytics; Customer data; Customer insights; Data driven; Retailing;

   Sammanfattning : Retail companies have an enormous amount of customer data today. This gives them the opportunity to become more data driven in their decision making, by allowing them to analyze and understand their customers better, as well as creating insights that can be used when building strategies and increasing customer value. LÄS MER

7. 5. Konsten att knäcka internationaliseringens digitala klädkod - En fallstudie om påverkande faktorer i svenska modeföretags användande av digitala försäljningskanaler i internationaliseringsprocessen

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Linnéa Alexandersson; Jessika Bengtsson; [2020]
   Nyckelord :Digitalization; E-commerce; Fashion; Globalization; Internationalization;

   Sammanfattning : Due to recent development within digitalization, new opportunities have risen for small and medium-sized companies to go international. Within the retail industry, the internationalization process is to a large extent facilitated by the use of online sales channels such as e-commerce. LÄS MER