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  1. 1. Sail or not to sail? : How to use a ship as an event marketing tool to promote a country

    Magister-uppsats, Handelshögskolan BBS

    Författare :Jenny Svedberg; Johanna Gustafson; [2008]
    Nyckelord :Event Marketing; Nation Branding; Brand Identity and Brand Image;

    Sammanfattning : Today’s globalization has led to a much higher degree of competition between countries to obtain attention, trust and respect from investors, tourists and consumers as well as media. A powerful and positive brand is therefore an important advantage in the competition. LÄS MER