Sökning: "strategic narratives"

Visar resultat 1 - 5 av 109 uppsatser innehållade orden strategic narratives.

  1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  3. 2. The crisisification of the European Single Market : A study investigating how changes to governance of the Single Market can be understood through crisisification

    Master-uppsats, Försvarshögskolan

    Författare :Julia Linder; [2024]
    Nyckelord :crisisification; Single Market; European crises; institutional changes; security and risk;

    Sammanfattning : The European Single Market (SM) has typically been a symbol of economic integration and multilateralism within the European Union (EU). It operates within a robust regulatory framework aimed at ensuring the free movement of goods, services, people, and capital. LÄS MER

  4. 3. Koranbränningar i Sverige – en byggsten i rysk informationspåverkan? En studie om strategiska narrativ i rysk statsmedias rapportering om 2023 års koranbränningar i Sverige

    Kandidat-uppsats, Försvarshögskolan

    Författare :Torniainen Björkman Simon; [2024]
    Nyckelord :Information Influence; Strategic Narratives; Sweden; Russia; Authoritarian State Media; Sputnik; Quran Burnings;

    Sammanfattning : Information influence from authoritarian states poses significant challenges for democracies all around the world. The projecting of strategic narratives has become a key-strategy in cross border influence. Utilizing the theoretical framework of strategic narratives, this study seeks to comprehend information influence in Russian state media. LÄS MER

  5. 4. Reading Between Words and Lines: Decoding Economic Narratives from Governmental Rhetorical Landscape of Saudi Public Investment Fund In Context of Saudi Vision 2030

    Master-uppsats, Lunds universitet/Centrum för Mellanösternstudier

    Författare :Munshi Zubaer Haque; [2024]
    Nyckelord :Social Sciences;

    Sammanfattning : This research study aims to study the press releases that had been published by the Saudi Public Investment Fund for the time period, beginning in April 2016 and ending in November 20231. This research intends to understand the potential framing strategies that had been used in the official press releases of the Saudi Public Investment Fund in its communication strategy in the broader context of Saudi Vision 2030. LÄS MER

  7. 5. Russian and Swedish stories of a failing country : An interpretivist theory-consuming narrative study of the interaction between strategic narratives and political myths in Sweden

    Master-uppsats, Försvarshögskolan

    Författare :Manfred Löwgren; [2024]
    Nyckelord :Russia; Sweden; Strategic Narratives; Political Myths; Sweden Democrats; Sputnik.;

    Sammanfattning : In this thesis I have conducted an interpretivist narrative study on the correlation between strategic narratives and political myths. The strategics narratives were found by analyzing articles written by Sputnik, and the political myths are identified in previous research. LÄS MER