Sökning: "variety-seeking"

Visar resultat 1 - 5 av 10 uppsatser innehållade ordet variety-seeking.

  1. 1. TIKTOK: EN PRODUKT AV GENERATION Z - En kvalitativ studie som utreder hur och varför Sveriges Generation Z använder Tiktok.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emelie Lindberg; [2023-03-10]
    Nyckelord :Sociala medier; Tiktok; Generation Z; Gen Z; medieanvändning; uses gratifications theory; MAIN-model; new media;

    Sammanfattning : Executive summary We are constantly online in this new digital world, always reachable through numeral devises and plattforms. For older generations there has taken some time to adjust, but for one generation this constant connectivity is as normal as breathing. LÄS MER

  3. 2. Vårt eget märke?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nils Englund; Tove Hjelte Ekelund; Elsa Sjöberg; [2022]
    Nyckelord :Lojalitet; EMV; variationssökning; konsumentbeteende; varumärke Loyalty; private label; variety-seeking; consumer behavior; brand; Business and Economics;

    Sammanfattning : Our own brand? - A qualitative study of loyalty to the grocery trade's private labels Research question: Is there any form of loyalty to private labels in the Swedish grocery trade, and what are the reasons for this? Purpose: To investigate the reasons behind consumers' loyalty to private labels in the Swedish grocery trade. As part of this, consumers' tendency for variety-seeking against private labels is also examined. LÄS MER

  4. 3. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Aiman Khan; Abang Vilary Mbanyi; [2022]
    Nyckelord :BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

    Sammanfattning : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. LÄS MER

  5. 4. Is frozen the new fresh? : An observational study of low-involvement product choices.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Josefine Furbeck; Sofia Sjödin; [2017]
    Nyckelord :Sustainable consumption; consumer behavior; food waste; brand loyalty; consumer decision-making processes; habitual buying; variety-seeking behavior; low-involvement products; observational study;

    Sammanfattning : The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. LÄS MER

  7. 5. Mjölk 2017 - vad avgör om växtbaserade substitut inkluderas i kategorin?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mimmi Bergmark; Amanda Hanssen; [2017]
    Nyckelord :category management; plant-based substitutes; assortment variation;

    Sammanfattning : The grocery industry has grown explosively during the last years which partly can be explained by the expansion of categorizes that used to contain only a few core products. These core products, such as; meat, pasta, milk and flour can today be substituted by amounts of new plant-based products. LÄS MER