Är Agenda jämställt? : En kvantitativ undersökning om fördelningen mellan män och kvinnor i SVT:s aktualitetsprogram Agenda, före och efter #Metoo år 2017.

Sammanfattning: At the end of the 1960s, an increasing number of women started working as journalists. Since then, women's presence in news media has grown. The national report "Count on Women" by Maria Edström and Josefine Jacobsson (2020) shows that more women than men in Sweden are news presenters (77 percent), while slightly more men than women are news reporters (54 percent). However, the report indicates that the proportion of female experts in the news flow is only 21 percent, a figure described in the report as "unchangeably low" (Edström et al., 2020). The low percentage of female experts compared to men, when the proportion of news presenters favors women, can be puzzling. Why are there so few female experts?This study aims to examine the distribution between the number of men and women participating as experts in the SVT program Agenda. The study also looks at the topics that each gender is allowed to discuss. The study uses a quantitative method consisting of content analysis, analyzing 12 episodes of Agenda evenly distributed over the years 2016 and 2019. The theory used includes Yvonne Hirdman's gender system, agenda-setting theory, Irene Costera Meijer's definition of "hard" and "soft" topics, and Gaye Tuchman's theory of symbolic annihilation. The results of the study show that the distribution between men and women in SVT's Agenda is less even in 2019 than it was in 2016. The number of men invited is also higher in both periods. Men are allowed to speak on more topics than women, including “economics”, “crime”, and “news media & business” that women are not allowed to speak on at all. Both men and women largely speak on "hard" topics (Meijer, 2020) rather than "soft" topics. According to framing theory, consumers are influenced by how the presented content is framed and packaged (Baden, 2020). In other words, there is a certain risk that the distribution of "hard" and "soft" conversation topics and stereotypical representation in the media align with female and male gender roles.