Individuella sponsoravtal inom elitidrotten

Sammanfattning: Sponsorship is something that exists at many different levels in sports. Companies invest in professional athletes in return for getting marketing opportunities for their products. The purpose of this investigation is to describe individual sponsorship agreements within sports, the contents of the agreements and their structure. The goal with this investigation is to be able to answer the question about when termination of the agreement exists and when the parties in the agreement can use sanctions such as termination of contract or make reductions from the compensation money. The thesis first explains the meaning of sponsorship within professional sports and why companies use sponsorship as a marketing device. The essay then continues to describe what rights and obligations the parties have in a sponsorship agreement and when termination of the agreement is possible. Finally, the essay reviews the central sanctions such as the right to terminate the contract and make reductions from the compensations money, when the parties to the agreement do not fulfil the performance requirements or are in breach of contract. In my conclusion I find that when the parties do not fulfil the performance requirements, the parties are in breach of contract. If an athlete performance is not enough go gain a sufficiently high ranking, the athlete is in breach of contact and the sponsor has the right to use sanctions. When the parties are in breach of contract and when the parties do not fulfil the performance requirements they can use sanctions like termination of contract such as reduction of compensation money. The use of doping is an example of when the athlete is in breach of contract and the sponsor has the right to terminate the contract.