”Jag vill inte vara den kvinnliga chefen, jag vill bara vara chef” : En kvalitativ studie om kvinnor i chefsroller inom motorbranschen

Sammanfattning: There are more men than women who hold managerial positions in the Swedish labor market. Leadership has historically been associated with masculinity. Previous research has shown that, as a consequence female managers in male-dominated industries need to display masculine attributes in order to be accepted as leaders. The automotive industry is an excellent case of such an industry, while research has shown that the car is strongly associated with masculinity. Therefore, we will use the automotive industry as our area of study. The purpose of the study is to investigate the opportunities and challenges that female managers face in the industry, as well as their experience of the social climate. To collect empirical data, we used semi-structured interviews with some of the most powerful female managers in the Swedish automotive industry. The result is analyzed based on West and Zimmerman’s “Doing gender” theory, and Goffman's dramaturgical perspective and his concepts of facade and regions. The result is also analyzed based on Kanter's frequency structure and her concept of homosocial reproduction. The study's results show that challenges in the female managerial role can include expectations, homosocial reproduction, and affirmative actions. The result also shows that affirmative actions can create opportunities. Other opportunities the female managers face are visibility and the potential to introduce soft values in the automotive industry. Finally, the study shows that the social climate in the automotive industry has changed over the years.