Hållbarhet inom inköp : En studie inom skobranschen

Sammanfattning: Titel: Sustainability in purchasing - a study on the shoe industry Authors: Malin Åqvist and Sofie Skarlöv Tutor: Leif Rytting Examiner: Kaisa Lund Subject: Bachelor thesis 15 credits. Business administration III - Marketing. Retail and Service management, Linnaeus University, Spring of 2019. Purpose and research question The purpose of the report is to investigate which elements can be interesting and important in the purchasing function regarding sustainability issues and what characterizes these. Furthermore, the intention is to clarify how sustainability can be communicated from a market perspective. The focus is a case study on the shoe industry, as a starting point for possible transfer to other consumer sectors. -What elements of sustainability are relevant to a purchase and what distinguishes them?-What is the characteristics of the different stakeholders who have an impact on the work with sustainability? -What can the future and development mean for the connection between purchasing and sustainability?-What affects how companies communicate their sustainability work? Method The empirical data is collected through eight interviews based on an interview guide. The respondents work within the shoe industry and or with connection to the purchasing function and sustainability. Conclusion The result indicates that there is a combination of different factors that are central to achieve a sustainable purchasing. To clearly communicate sustainable choices externally will therefore be an essential part of an exchange of knowledge between businesses and its customers.