Den finansiella krisen 2008 : En studie av dess påverkan på British Airways-World Cargo och dess finansiella operationsstrategi

Sammanfattning: The financial crisis in 2008, effected companies around the globe and forced them to change their operational strategies, in order to survive. Companies with international links needed to consider external effects and due to that adapt their strategies on a global level. Demands for goods and service were decreasing and companies could only manage the cost during a recession to not face bankruptcy. Organisations need to reconsider their optimal strategy as this will determine their future outcome when managing a crisis as the one in 2008. British Airways - Air Cargo is a global company with an international network which serves about 80 countries, with about 200 destinations. As a part of an international network, the organization is characterized by external dependence, which is something that needs to be considered when a crisis occurs. There is several ways of managing the financial operational strategy due to the different markets. We identified a strategy model based on previous theory which we linked to the operational strategy of British Airways – World Cargo during the financial crisis in 2008. We found that the major strategy was the management of the costs. A qualitative case study has been performed in order to describe how a global Air Cargo company´s operational strategy, export and import were affected when the financial crisis in 2008 occurred. The results from the analysis indicated that the World Cargo department used the strategy of cost constraints in terms of investment, supply and personnel. In terms of export and import, the major impact was the decrease in consumer demands which consequently it affected the demand for the service World Cargo offered.     Key words: Financial crisis, Import, Export, Global Company, Air Cargo and Financial operational strategy.