Sökning: "Antoniya Pavlova"

Hittade 3 uppsatser innehållade orden Antoniya Pavlova.

1. 1. YouTube influence on Well-being brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Paula Kauppinen; Antoniya Pavlova; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. LÄS MER

3. 2. Can the white cat shine again? - The Puma Case

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Antoniya Pavlova; Johan Lehmann; Luis Ibbeken; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

4. 3. The evolution of product placement

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Antoniya Pavlova; Yulun Zhang; Jónas Óli Jónasson; [2016]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER