Sökning: "Ayesha Ahsan"

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  1. 1. Consumer ratings-reviews and its impact on consumer purchasing behavior

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Ayesha Ahsan; [2017]
    Nyckelord :Consumer; Reviews and Ratings; Storytelling; Consumer Purchasing Behavior; Product Sales; Online Shops; Ecommerce; Consumer Trust; Kundrecensioner; kundernas köpbeteende; Storytelling; Digital Marknadsföring;

    Sammanfattning : Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. LÄS MER