Sökning: "Ayesha Ahsan"
Hittade 1 uppsats innehållade orden Ayesha Ahsan.
1. Consumer ratings-reviews and its impact on consumer purchasing behavior
Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)Sammanfattning : Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. LÄS MER
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