Sökning: "Business-to-business startup"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Business-to-business startup.

  1. 1. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Alexandra Lundegård; Josefin Fransson; [2022]
    Nyckelord :ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

    Sammanfattning : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. LÄS MER

  3. 2. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Nyckelord :Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Sammanfattning : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. LÄS MER

  4. 3. Kommunikationsprocessen mellan Inkubator och Startup : En kvalitativ studie om effektiv Business to Business kommunikation.

    Kandidat-uppsats, Högskolan Väst/Avd för företagsekonomi

    Författare :Mikaela Georgsdóttir Velander; Ewelina Hryniewiecka; [2020]
    Nyckelord :Business to Business; Incubator; Communication; Startup; Kommunikation; Business to Business; Inkubator; Startup;

    Sammanfattning : Detta arbete undersökte den kommunikationsprocess som sker mellan en inkubator och startupföretag, samt dess effektivitet. Syftet med denna studie var att studera och undersöka faktorer som skapar en välfungerande kommunikation, för- och nackdelar med både fysisk samt digital kommunikation mellan en inkubator och startup, i detta fall Innovatum Startup, och dess startup kunder. LÄS MER

  5. 4. An Evaluation of the Marketing Process in B2B and B2C Startups

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Farzana Madosh; Betty Ålander; [2019]
    Nyckelord :Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER

  7. 5. Innovation Management in Business-to-Business Software as a Service Startups: : Investigating the Lean Startup Methodology and its Shortcomings around Selecting Ideas

    Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Johan Båth; Jakob Köhler; [2017]
    Nyckelord :Innovation management; the lean startup methodology; early-stage startups; idea selection; Software as a service;

    Sammanfattning : Managing innovations is a well studied success factor for companies and organizations. This research focuses on the recently established Lean Startup Methodology (LSM) and the obstacles of implementing it in early- and later-stage business-to-business (B2B) Software as as Service (SaaS) startups. LÄS MER