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  1. 1. THRIVING OR SURVIVING? : A STUDY OF JOB SATISFACTION AMONG GEN Z

    Master-uppsats, Jönköping University

    Författare :Dominika Nagy; Sabine-Jana Tomm; [2023]
    Nyckelord :Generation Z; Business; Workplace; Job Satisfaction; Employee Retention; Motivation;

    Sammanfattning : Background: As a truly digitally native generation, Generation Z just started entering the workforce and their unique characteristics and expectations should not be ignored. To satisfy and retain this newest generation it becomes important for the employers to understand and adapt their strategies accordingly. LÄS MER