Sökning: "Erik Lindquist"

Hittade 2 uppsatser innehållade orden Erik Lindquist.

1. 1. What Does it Take to Forgive? : A study about what impacts brand forgiveness after a transgression

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :William Lindquist; Erik Singer; [2022]
   Nyckelord :Brand image; Brand forgiveness; Transgression; Generational cohort theory; Generation X; Generation Z; Social media; Consumption behavior; Negative word-of-mouth;

   Sammanfattning : No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. LÄS MER

3. 2. Technical Trading Strategies : And the effect of trigger indicators

   Master-uppsats, IHH, Företagsekonomi

   Författare :Robin Ljungviken; Erik Lindquist; [2012]
   Nyckelord :;

   Sammanfattning : This thesis investigates whether technical trading rules, such as simple moving averages and trigger indicators, have a significant effect and can generate excess return against a simple buy and hold strategy. The rules will be applied on the OMX Stockholm 30 from the beginning of 2000 until the end of 2011. LÄS MER