Sökning: "Ethical Dimensions"

Visar resultat 11 - 15 av 91 uppsatser innehållade orden Ethical Dimensions.

1. 11. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Klara Brännström; Sandra Elstig; [2023]
   Nyckelord :Influencer Marketing; Customer-Based Brand Equity;

   Sammanfattning : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. LÄS MER

3. 12. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Nyckelord :SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Sammanfattning : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. LÄS MER

4. 13. En skarpare syn med precision: ett utforskande hur patrullrobotsystem kan medföra militär nytta i urban miljö

   Uppsats för yrkesexamina på grundnivå, Försvarshögskolan

   Författare :Emmie Ohlquist; [2023]
   Nyckelord :Loitering munition; Unmanned aerial vehicle; Air-to-ground missile; Military utility; Urban warfare; Urban environment; Situational awareness; Combined arms; Patrullrobot; Obemannade flygfarkoster; Markmålsrobot; Militär nytta; Strid i bebyggelse; Urban terräng; Lägesbild; Kombinerade vapen;

   Sammanfattning : Den ökade tekniska utvecklingen och användandet av obemannade system ställer krav på en förståelse för dess inverkan på krigföringen. Urban miljö är ofta oundviklig vid markstrid och medför utmaningar som korta stridsavstånd, ökad risk för vådabekämpning och snabba stridsförlopp. LÄS MER

5. 14. The Impact of AI on the Media Industry.

   Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Muhammad Hashim Khan; [2023]
   Nyckelord :Artificial intelligence; media industry; impact; ethical considerations;

   Sammanfattning : The impact of artificial intelligence (AI) on the media industry is examined in this thesis study. A full understanding of the effects of AI integration in many dimensions of the media landscape is provided through a methodical review of the literature that highlights key themes and ideas. LÄS MER

7. 15. CSR AND PURCHASE BEHAVIOUR : A Quantitative Study on The Impact of Various CSR Dimensions on Customer Purchase Behaviour

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Muhammad Tareq Ajji; [2023]
   Nyckelord :;

   Sammanfattning : abstract  Date:                                                           [2023-01-04] Level:                                                         Bachelor/Master thesis in Business Administration, 15 cr  Institution:                                             School of Business, Society and Engineering, Mälardalen University  Authors:                                                   Muhammad Tareq Ajji                                                                                                  (97/01/30)                              Title:                                                            CSR and Purchase Behaviour- A Quantitative Study on The Impact of      various CSR Dimensions on Customer Purchase Behaviour Supervisor:                                             Ali Farashah  Keywords:                                                CSR dimensions, Legal CSR, Ethical CSR, Environmental CSR, Social CSR, Purchase Behaviour Research questions                                              1- What kind of impact do different dimensions of CSR activities (Legal, Ethical, Environmental, and Social) have on customers’ purchase behaviour in car & IT industries?  2- Which of the dimensions is the most effective?  3- Is the pattern the same between these two types of industries?   Purpose:                                                    This paper focuses on the car & IT industries. The primary goal is to examine the effect of various CSR dimensions on customer purchase behavior. LÄS MER