Sökning: "Gay-themed advertising"
Hittade 1 uppsats innehållade orden Gay-themed advertising.
1. Gay-themed advertising in a cultural context
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Aim: The purpose of this research is to investigate cultural differences in the perception of brand image when portraying gay lifestyle in advertising in Sweden and Spain. Approach: This study is based on a qualitative approach. LÄS MER
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