Sökning: "Gay-themed advertising"

Hittade 1 uppsats innehållade orden Gay-themed advertising.

  1. 1. Gay-themed advertising in a cultural context

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fleur Querida Dassen; Sofi Hagander; Adrián Vázquez Anido; [2019]
    Nyckelord :Brand image; Brand feelings; Brand associations; Culture; Gay-themed advertising; Business and Economics;

    Sammanfattning : Abstract Aim: The purpose of this research is to investigate cultural differences in the perception of brand image when portraying gay lifestyle in advertising in Sweden and Spain. Approach: This study is based on a qualitative approach. LÄS MER