Sökning: "Joop Dorresteijn"

Hittade 1 uppsats innehållade orden Joop Dorresteijn.

1. 1. Inter-functional collaboration between marketing and logistic functions : Study of improvement of inter functional collaboration through instruments, based on empirical research at Nivea Seoul ltd

   Master-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Joop Dorresteijn; [2009]
   Nyckelord :Marketing; Logistics; inter-functional collaboration;

   Sammanfattning :   Introduction The aim of the research is to understand collaboration between marketing and logistics, increasing knowledge about perceived barriers in organizations, in order to addressing functional silos in organizations by inter-functional collaboration as a solution. The author questions the advantages of inter-functional collaboration in the scope of organizational performance. LÄS MER