Sökning: "Lindskog Anette"

Hittade 1 uppsats innehållade orden Lindskog Anette.

1. 1. Methodology evaluation

   Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Lindskog Anette; [2018]
   Nyckelord :SWOT analysis; RBV; resource based view; evaluation criterias; strengths; weaknesses; use; VRIO;

   Sammanfattning : In this paper, I investigate the use of SWOT analysis and the resource based view as tools to elaborate a business plan and in academic research by assessing the two methods’ strengths and weaknesses.   I found that SWOT analysis is useful to structure and prioritise information in a short and concise way. LÄS MER