Sökning: "Melinda Holmberg"

Hittade 2 uppsatser innehållade orden Melinda Holmberg.

1. 1. To be or not to be, a communicative leader?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Melinda Holm; Emma Holmberg; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : The research field of middle management within elderly care in Sweden is fairly unexplored. Even more so, there is little to no research on communication or communicative leadership and its influence on middle management within elderly care. LÄS MER

3. 2. Non-stereotypical advertising - Everyone's included?

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Emma Holmberg; Melinda Holm; [2017]
   Nyckelord :Postcolonialism; stereotypes; semiotic resources; intersectional awareness; non-stereotypical advertising; Social Sciences;

   Sammanfattning : The study aims to problematize the new marketing trend of non-stereotypical advertising from a postcolonial perspective and to contribute with knowledge on how Western power structures influence non-stereotypical advertising. Much of the research on the topic of advertising has focused on its effectiveness. LÄS MER