Sökning: "RBV-theory"

Visar resultat 1 - 5 av 9 uppsatser innehållade ordet RBV-theory.

  1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Sameera Prasanna Rodrigo; [2024]
    Nyckelord :Social media; SMEs; Restaurant business; RBV theory;

    Sammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER

  3. 2. Det framgångsrika familjeföretaget : En kvalitativ studie om vilka faktorer som gör familjeföretag inom byggbranschen framgångsrika

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Josefin Elfinsson; Carl Myresten; Filip Gross; [2023]
    Nyckelord :Familjeföretag; strategi; tillväxt; RBV-theory; interna resurser; framgångsfaktorer; konkurrenskraft;

    Sammanfattning : Familjeföretag utgör en stor del av världens globala företagsstruktur och har en betydande roll för samhällets utveckling, sysselsättning och tillväxt. Familjeföretag står även inför flera utmaningar. LÄS MER

  4. 3. Unpacking the "O" in VRIO: Organizational Deployment of Data Analytics and its Effect on Firm Performance

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Maria Tolkacheva; Beverly Law; [2022]
    Nyckelord :Data analytics; Firm performance; Resource-based view; Organizational deployment;

    Sammanfattning : Drawing on the resource-based view (RBV) and the literature on data analytics (DA), this study provides a twofold contribution by studying the intersection between the RBV theory and DA. A review of past research unveils an under-researched and -theorized factor in the RBV's VRIO acronym, the "O" - organizational deployment. LÄS MER

  5. 4. Ensuring Supply Chain Resilience in the Food Retail Industry during COVID-19 : The Case for the Food Retail Companies in Sweden using Resource-Based View Theory

    Master-uppsats, Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Författare :Kazi Safayat Jamil; Manuel Soares; [2021]
    Nyckelord :Supply Chain Management; Supply Chain Resilience; Food Supply Chain Resilience; COVID-19; Resource-Based View Theory; Food Retail Stores in Sweden;

    Sammanfattning : Background: COVID-19 has brought so many changes in the business environment and in the ways of doing business. Food retail companies in Sweden have been trying to cope with the changes and challenges and have made necessary decisions to become resilient. It is in their urge to become resilient; however, the implementation is arduous at times. LÄS MER

  7. 5. The Missing Piece in the Labour Force Puzzle : The Impact of Highly Skilled Migrants on Internationalisation and Organisational Innovation in Swedish Companies

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Marcus Andersson; Greta Jurgaityte; [2018]
    Nyckelord :Highly Skilled Migrant; HSM; internationalisation; organisational innovation; globalisation;

    Sammanfattning : Today Sweden is facing a significant shortage of highly educated labour force, which is recognized by various companies and which can have adverse consequences on the firms as well as the country as a whole. One of the solutions to this problem is identified to be highly skilled migrants (HSMs). LÄS MER