Sökning: "Shoppers"

Visar resultat 1 - 5 av 89 uppsatser innehållade ordet Shoppers.

  1. 1. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Hjerpe; Daniel Palmgren; [2023]
    Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER

  3. 2. Impact of Increased Grocery Prices on Households : Studying Sweden 2022/2023

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Freja Engström; Caroline Eriksson; [2023]
    Nyckelord :Price Elasticity; Price Shock; OLS Regression; Price Increases; Food Consumption; Household Demand; Grocery Prices; Income Effects; Organic Produce; Priselasticitet; Prischock; OLS-regression; Prisökningar; Livsmedelskonsumtion; Hushållsefterfrågan; Livsmedelspriser; Inkomsteffekter; Ekologiska Livsmedel;

    Sammanfattning : In 2022, food prices increased rapidly, prompting this investigation into how the price shock has impacted consumer behavior. Previous studies have found that price shocks affect low- income households with children the most. A switch to more calorie-dense food and a decreased consumption of snacks. LÄS MER

  4. 3. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER

  5. 4. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Magda Liljedahl; Ronja Svensson; [2023]
    Nyckelord :Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

    Sammanfattning : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. LÄS MER

  7. 5. Tech Savvy Shoppers : A quantitative study of how Generation Z perceive self-service technology in the fashion retail sector

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Olivia Kraft; Felicia Jansson; Wilma Appelquist; [2023]
    Nyckelord :Generation Z; Self-service checkout; Self-service technologies SSTs ; Self checkout; Tech savvy; Attitudes; Intention to use and Fashion retail stores.;

    Sammanfattning : Fashion retail stores are one of the settings where technology innovation is implemented to make the in-store experience more efficient than before. One of the innovations that are becoming increasingly common is self-service checkouts. LÄS MER