Sökning: "Sophie Johansson"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden Sophie Johansson.

  1. 1. Lush vs Social Media: It Can Cost to Stand by Your Values

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sophie Johansson; Madeleine Erikson; Ann Euler; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. The (Mis)alignment between Offline and Online Brand Image

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
    Nyckelord :Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

    Sammanfattning : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. LÄS MER

  4. 3. The Visit of an Unexpected Friend

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sophie Johansson; Jesper Gunnarsson; Madeleine Erikson; [2021]
    Nyckelord :Unexpected Collaborations; Unexpected Fit; Storytelling; Brand Personality; Brand Heritage; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to explore the phenomenon of unexpected collaborations between brands. Methodology: This paper follows a qualitative research approach. The research is centered around a multi-case study based on secondary data. LÄS MER

  5. 4. I mellanrum och marginaler: Essäfilm : En närläsning av essäistisk form och samhällskritik i två svenskproducerade filmer

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för film och litteratur (IFL)

    Författare :Henrik Runmark; [2021]
    Nyckelord :essay; essay film; essayistic form; essäfilm; essä; essäistisk form; samhällskritik;

    Sammanfattning : This study is a close reading of how Shapeshifters (Sophie Vuković, 2017) and Inuti diamanten (Viktor Johansson, 2020) produce social criticism through essayistic forms. Using relevant research and theories on essay film, the first part of this study explores essayistic form in above mentioned films. LÄS MER

  7. 5. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felicia Cederberg; Sophie Johansson; [2021]
    Nyckelord :crisis communication; apology marketing; belief-driven consumer; transgression; social media; Business and Economics;

    Sammanfattning : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. LÄS MER