Sökning: "Sportswear"

Visar resultat 1 - 5 av 64 uppsatser innehållade ordet Sportswear.

  1. 1. Gympa i jeans : En kvantitativ studie om hur idrottslärare förhåller sig till elever sominte byter om

    Uppsats för yrkesexamina på grundnivå, Karlstads universitet

    Författare :John Sahlén; [2024]
    Nyckelord :Ombyte; deltagande; idrott och hälsa; enkät;

    Sammanfattning : Forthcoming essay is a study whose purpose is to investigate how different PE-teachers inprimary schools upper stages and secondary schools approach students who do not changeinto sportswear. The aspects of changing in to sportswear for PE which this essay will focuson is if students are allowed to participate without changing in to sportswear, what activitythey get to do if they do not participate, sportswears influence on the students grade as well asif the curriculum supports teachers in only letting students who change in to sportswearparticipate. LÄS MER

  3. 2. Att observera utanför spelplanen : En kvalitativ undersökning som behandlar vilka faktorer som gör att gymnasieflickor väljer att avstå från att delta i undervisningen i idrott och hälsa

    Kandidat-uppsats, Karlstads universitet

    Författare :Elin Uhlin; [2024]
    Nyckelord :Idrottsundervisning; Genus; Motivation; Självkänsla; Jämställdhet; Social dynamik;

    Sammanfattning : Physical activity is widely acknowledged as vital for maintaining health over both short and long periods. Current research, including a 2023 report from the national food agency, highlights a concerning trend among children and adolescents towards increased sedentarism. LÄS MER

  4. 3. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Nicole Vizcaino; Emma Kettunen; [2023]
    Nyckelord :Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

    Sammanfattning : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. LÄS MER

  5. 4. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Lovisa Bivstedt; Miranda Sjöqvist; [2023]
    Nyckelord :Sportswear Organisations; Social Brand Activism; Navigation; Woke Washing; Disclosure;

    Sammanfattning : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. LÄS MER

  7. 5. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zehui Sun; Xiaoyuan Cheng; [2023]
    Nyckelord :Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

    Sammanfattning : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. LÄS MER