Sökning: "Tracy Gehrmann"
Hittade 1 uppsats innehållade orden Tracy Gehrmann.
1. Prototyping in business model innovation - An exploratory study of prototypes as tools for business model experimentation
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : In today's rapidly evolving markets companies must recurrently innovate their business models to achieve a sustainable competitive advantage. However, substantial risks and challenges are inherent in the process of business model innovation (BMI), causing many BMI attempts to fail in practice. LÄS MER
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