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1. E-Commerce in Different Cultures : How e-commerce purchasing behavior in Western and Asian cultures is influenced by their cultural backgrounds?
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Abstract Purpose — The purpose of this paper is to extend the current knowledge of cultural influence on e-commerce usage. It attempts to answer the question: How different cultural backgrounds influence e-commerce usage? Approach — A specific model referred to as the e-commerce technology acceptance model is developed for this case plus hypotheses are tested. LÄS MER
2. A comparative study on distribution channels of textile and garment industry in Pakistan and Vietnam: The roles of Intermedaries
Master-uppsats, Karlstads universitet/Centrum för tjänsteforskningSammanfattning : .... LÄS MER
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