Sökning: "Vanna Scholander"

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  1. 1. Native Advertising - En Ulv i Fårakläder

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ebba Stålhem; Vanna Scholander; [2014]
    Nyckelord :Native Advertising; Online Advertising; Marketing Communication; Communication Effects; Consumer Perceptions;

    Sammanfattning : Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. LÄS MER