Sökning: "Wilma Augustsson"

Hittade 2 uppsatser innehållade orden Wilma Augustsson.

1. 1. Is this a threat to my individual self-perception, or an opportunity? A qualitative study unfolding the effects of generative AI chatbots on students' individual self-perception in the process of revising and updating their "selves"

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Wilma Augustsson; Karin Östberg; [2023]
   Nyckelord :Self-Perception; Identity Work; Identity Opportunities; Identity Threats; Generative AI Chatbots;

   Sammanfattning : For long, scholars have been interested in the concept of identity and its continuous development, conceptualized as identity work - emphasizing its ongoing process rather than a fixed state. As a subject to change, our identities are seen to be influenced by various factors, playing a significant role in shaping our self-perceptions and determining who we are, as well as who we aspire to become. LÄS MER

3. 2. Allt som glimmar är inte guld- En kvantitativ studie om olika typer av event, erbjudna av mode-retailers, och dess olika effekter på kunders beteendemässiga intentioner.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Michelle Nilsson; Wilma Augustsson; [2020]
   Nyckelord :event in-store; customer experience; physical store; fashion-retailer; behavioural intentions;

   Sammanfattning : As the fast growing e-commerce continues to gain market shares, it becomes increasingly important for the physical stores to sharpen their offerings and focus on providing their customers with unique shopping experiences, in order to be competitive in the changing retail landscape. One way of doing this is by providing events in the physical stores, which is something that many retailers today have already adopted. LÄS MER