Sökning: "fashion-retailer"

Visar resultat 1 - 5 av 38 uppsatser innehållade ordet fashion-retailer.

1. 1. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Tracy Najjuko; [2023]
   Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

   Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

3. 2. Used Clothing Acquisition for Reuse : A case study on take-back schemes of used children’s clothing

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Julia Lidell; Anna Jonsson; [2022]
   Nyckelord :Acquisition; Reuse; Children’s clothing; Take-back scheme; Fashion retail;

   Sammanfattning : Background - In the attempt to affect environmental impacts and increase circularity in the fashion industry, several new business models are emerging. Take-back scheme is one strategy that is implemented as a part of the second-hand business model by fashion retailers, where reuse is the central goal. LÄS MER

4. 3. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Nyckelord :loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Sammanfattning : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. LÄS MER

5. 4. Stochastic Lateral Transshipment within the Fast Fashion Industry

   Master-uppsats, KTH/Matematik (Inst.)

   Författare :Linnéa Andersson; [2022]
   Nyckelord :Degree Project; Fast Fashion; H M; Lateral Transshipment; Linear Optimization; Master’s Thesis; Recourse Problem; Retail; Sample Average Approximation; Stochastic Optimization; Transshipment; Two-Stage Recourse Problem; Detaljhandel; H M; Lagerflyttar; Lagerhantering; Linjär optimering; Masters Examensarbete; Mode; Optimering; Snabbt mode; Stokastisk optimering; Transportproblem;

   Sammanfattning : In an industry with highly variable demand and a fickle customer demanding a fast changing supply, quickly responding to the customer becomes crucial for the fast fashion retailer. Using lateral transshipment, one is able to reorganize supply within an echelon of the supply chain to quickly respond to the forecasted demand by looking at shorter more accurate forecasts and act accordingly. LÄS MER

7. 5. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistik

   Författare :Anida Granov; [2021]
   Nyckelord :E-commerce; Machine Learning; Clustering; K-prototypes; Logistic Regression;

   Sammanfattning : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. LÄS MER