Sökning: "Yuki Tsuchida"

Hittade 2 uppsatser innehållade orden Yuki Tsuchida.

  1. 1. "Game" and "Development": The Two Theories of Dysfunction

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Yuki Tsuchida; Batuhan Ertas; [2023]
    Nyckelord :Video Games; Dysfunctions; Levers of Control; Grounded Theory; Value;

    Sammanfattning : This Master's thesis in Business & Management delves into the intriguing question of why video games fail. Our aim is to uncover potential answers and shed light on this complex issue. To achieve this, we adopted a Grounded Theory approach as our methodology. LÄS MER

  2. 2. COVID-19’s Effect on Consumer Decision-Making in Millennials :  A Study of Fashion Consumption in Sweden

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Rafae Ahmad; Yuki Tsuchida; Robin Jonsson; [2021]
    Nyckelord :Covid-19; Fashion; Millennials; Consumer Decision-Making;

    Sammanfattning : Background: With the COVID-19 pandemic having brought on drastic lifestyle changes in the form of lockdowns, stay at home orders and social distancing directives, there exists an avenue for research for how these circumstances have affected the decision-making process of millennials towards fashion products. This can be done by exploring the changes that the COVID-19 pandemic has had on millennials' consumer decision making process. LÄS MER